1920 - 2001

  • 1920 - 1946

    1920

    The creation of the Puma brand.

    The Puma brand was created in Argentina in 1929 by Compañía General de Combustibles (CGC). CGC was founded in 1920 to transport and market crude oil and its by-products around the country. By the end of the decade CGC was operating its own-brand service stations in Argentina under the Puma brand.

    Throughout this period the Puma brand underwent significant growth in Argentina. As the popularity of the Puma brand grew the network of retail sites extended to 180 service stations.

  • 1947 - 1996

    1947

    Puma brand grows.

    During this time Puma brand’s profile in the Argentinian market increased through an expansion in the number of retail sites and investments in advertising. Fuel tankers with Puma’s logo became an increasingly common sight on Argentinian roads. The Puma brand soon travelled further afield after CGC established Puma service stations in Ecuador, in order to supplement its crude oil exploration activities.

    In 1994 Puma merged with two local companies to form a new service station network called Eg3. This resulted in a further twenty service stations being built in Argentina and the corporate image being refreshed again.

  • 1997 - 2001

    1997

    Trafigura invests in Puma Energy.

    Trafigura purchased the rights to the Puma brand in 1997 ushering in a new phase of development for Puma. Customers in the two countries were soon offered access to new Puma Energy service stations giving them a high quality alternative to the well established players already operating there.

    In 2000 Puma continued to extend its presence in the Americas where it was steadily growing its asset base and market share in key import markets in the region. At the same, time Puma was extending its downstream operations with more Puma service stations being built in Brazil and Honduras.

2002 - 2010

  • 2002 - 2005

    2002

    Puma enters Africa.

    Puma Energy enters Paraguay in 2002 and makes its first foray into Africa in the same year. Puma’s route into Africa was made through an investment in the Democratic Republic of the Congo. For the next three years, Puma management focused on originating investment opportunities particularly in the midstream sector in sub-Saharan Africa.

    The strategy focused on prioritising infrastructure investments relating to oil imports where they were considered insufficient to address a projected growth in demand. This soon gave Puma strong competitive advantage in accessing the downstream markets. In 2004 we entered the strategically important market of Angola and got a foothold in the Middle East with our investment in the (UAE).

  • 2005 - 2007

    2007

    Puma’s presence grows.

    In addition to the established Puma brand, Puma continued to do business under other brands including Dippsa (Honduras), LP (Paraguay) and Ello (Brazil). In April 2005 we began the process of rebranding LP stations and by the end of the year we had over 600 Puma service stations in six countries in the Americas and Africa. In 2006 we expanded our footprint in Africa by entering the strategically important market of the Ivory Coast with the acquisition of storage and product handling facilities in Abidjan’s port.

    In 2007 the Puma logo is redesigned to improve brand recognition. The same year we expanded into Estonia and Norway. Our move into Estonia enabled us to ensure that our north European facilities were strategically located at the meeting point between European and Russian trading lines. Tallinn soon became a hub for our European regional business and commercial activities.

  • 2008 - 2010

    2009

    Puma invests and consolidates.

    2008 marked a step change in the development of Puma Energy as the group was consolidated under a common management team. At the same time, an increasing number of investments were completed and becoming operational, while existing businesses continued to mature.

    The Democratic Republic of the Congo (DRC) was increasingly becoming an important downstream location. We began work on two distribution terminals there in 2008 to provide a reliable source of fuel for mining companies in the country’s remote Katanga Province, a mineral rich region with high reserves of copper and cobalt. We also entered Mozambique in 2009 and adapted our brand for Angolan market the same year. The following year we launched new packaging for our lubricants products. In November 2010, Puma Energy agreed to acquire BP Plc’s fuels marketing businesses in Namibia, Botswana, Zambia, Malawi and Tanzania.

2011 - 2013

  • 2011

    2011

    Puma executes for further growth.

    This year was another big year in the development of Puma Energy. We agreed to acquire ExxonMobil’s fuels marketing businesses in Belize, El Salvador, Guatemala, Nicaragua and Panama in March. In December 2011, we agreed to acquire Chevron’s fuel marketing businesses in Puerto Rico and US Virgin Islands. In September 2011, we acquired the Alibesa bitumen terminal in the port of Cadiz, Spain giving us 21,000m3 of storage capacity.

    In the same month we agreed to acquire Chevron’s fuel marketing businesses in Namibia, this acquisition was completed on 1st of December 2011, the same year that our new fuels marketing businesses in Namibia, Botswana, Zambia, Malawi and Tanzania were integrated. As part of our acquisitions we also gained two terminals in Namibia – including the Walvis Bay depot. We also established our business presence in Tanzania in and formed the basis for growing our B2B portfolio by providing fuels, lubricants and other oil products to key clients in Tanzania’s burgeoning mining and transportation sectors.

  • 2012

    RS3358_T3-891

    Extending into Asia-Pacific.

    2012 saw the establishment of our Singapore office, where our main holding company is domiciled, which allowed us a base with which to extend into Asia-Pacific. In July of the same year we acquired Chevron Kuo Pte Ltd, which imported, stored and distributed asphalt for road building and infrastructure developments in Vietnam. In October we moved into Indonesia with the announcement of an agreement to purchase a majority stake in PT Medco Sarana Kalibaru, a fuel storage and distribution subsidiary.

    We also continued to be active in Africa. In May 2012 we completed a storage terminal in Beira, Mozambique and we also acquired Vitogaz Senegal SA, providing Puma with an LPG terminal in Senegal. In July 2012, we began work to construct two new storage tanks along with all associated pumps and pipework at our Dar es Salaam storage facility in Tanzania. During 2012, we completed the rebranding of more than 50 service stations in Malawi.

  • 2013

    2013

    Puma Energy owns 1,600 service stations in five continents.

    In January and February 2013, Puma Energy entered the Australian market by virtue of its acquisitions of Neumann Petroleum, Ausfuel and Central Combined Group. These three acquisitions brought 270 service stations into Puma’s retail portfolio in Western Australia, the Northern Territory, South Australia, Queensland and New South Wales. We also acquired a Cartage division with over 200 road tankers and a bulk seaboard fuel terminal at Eagle Farm in Brisbane along with a 57,0003 storage facility in the port of Mackay and 16 strategically located fuel depots.

    Since April 2013 we have been working to diversify in other fuels and lubricants in Senegal. Our goal is to become a reference player in petroleum products distribution. We now import and sell Gasoil, jointly with Trafigura. In August Puma has won four awards at the International Business Awards (Stevies) in the best energy company, best expansion and best CSR categories. 

2014 - 2016

  • 2014

    Brand history 2014

    Worldwide expansion for business growth

    In 2014 Puma Energy increased its growth and development through acquisitions and investment throughout the world. In Australia, Puma Energy acquired independent retailer, Malpass Enterprises (Ezifuel), bringing its total number of service stations to 271 and unveiling the new US$70m storage terminal in Mackay, Australia. They expanded into PNG through the acquisition of a sizeable distribution network and a refinery/storage operation from InterOil Corporation.

    Puma Energy saw its bitumen business expand with the acquisition of Trafigura’s bitumen business and opened the Malaysia’s Langsat bitumen terminal, which was built in 52 weeks and is one of the largest privately-owned terminals in Asia, home to our most comprehensive bitumen processing, blending and distribution facilities.

    In Swaziland, they acquired assets, including retail and storage operations, improved security of supply in Paraguay by investing US$30m in a new terminal to serve inland countries and completed construction of Asia’s largest bitumen terminal, which has a storage capacity of 75,000m3 in Malaysia.

  • 2015

    Brand history 2015

    Extending our reach

    In 2015, Puma Energy completed several acquisitions including BP’s bitumen business in Australia, Murco Petroleum in the UK (including  the Milford Haven facility in Wales, and three inland terminals, as well as a wholesale and distribution business), BP’s aviation business in Puerto Rico, and retail distributors in Colombia, South Africa, Peru and Swaziland.

    Puma Energy also opened one of the world’s largest offshore fuelling facilities in Luanda Bay, Angola, and completed storage construction and expansion projects in Mozambique, Angola, Ghana, Myanmar and PNG.

    This brought Puma’s total storage capacity to 7.7m3 and increased its retail network to 2,362 sites.

  • 2016

    Brand history 2016

    Expanding (African) Operations 

    Puma Energy has expanded into several new countries so far this year, the expansion includes entering the South Africa market; adding a 99th Terminal in Matadi, Democratic Republic of Congo. In addition, Puma Energy expanded into Ghana, with three new storage terminals at Kotoka International Airport, Tema Ridge and Takoradi. Supply has also commenced at 11 airports across Myanmar, as well as a host of new senior hires. More updates to come!

1920 - 2001
2002 - 2010
2011 - 2013
2014 - 2016
    • 1920 - 1946

      1920

      The creation of the Puma brand.

      The Puma brand was created in Argentina in 1929 by Compañía General de Combustibles (CGC). CGC was founded in 1920 to transport and market crude oil and its by-products around the country. By the end of the decade CGC was operating its own-brand service stations in Argentina under the Puma brand.

      Throughout this period the Puma brand underwent significant growth in Argentina. As the popularity of the Puma brand grew the network of retail sites extended to 180 service stations.

    • 1947 - 1996

      1947

      Puma brand grows.

      During this time Puma brand’s profile in the Argentinian market increased through an expansion in the number of retail sites and investments in advertising. Fuel tankers with Puma’s logo became an increasingly common sight on Argentinian roads. The Puma brand soon travelled further afield after CGC established Puma service stations in Ecuador, in order to supplement its crude oil exploration activities.

      In 1994 Puma merged with two local companies to form a new service station network called Eg3. This resulted in a further twenty service stations being built in Argentina and the corporate image being refreshed again.

    • 1997 - 2001

      1997

      Trafigura invests in Puma Energy.

      Trafigura purchased the rights to the Puma brand in 1997 ushering in a new phase of development for Puma. Customers in the two countries were soon offered access to new Puma Energy service stations giving them a high quality alternative to the well established players already operating there.

      In 2000 Puma continued to extend its presence in the Americas where it was steadily growing its asset base and market share in key import markets in the region. At the same, time Puma was extending its downstream operations with more Puma service stations being built in Brazil and Honduras.

    • 2002 - 2005

      2002

      Puma enters Africa.

      Puma Energy enters Paraguay in 2002 and makes its first foray into Africa in the same year. Puma’s route into Africa was made through an investment in the Democratic Republic of the Congo. For the next three years, Puma management focused on originating investment opportunities particularly in the midstream sector in sub-Saharan Africa.

      The strategy focused on prioritising infrastructure investments relating to oil imports where they were considered insufficient to address a projected growth in demand. This soon gave Puma strong competitive advantage in accessing the downstream markets. In 2004 we entered the strategically important market of Angola and got a foothold in the Middle East with our investment in the (UAE).

    • 2005 - 2007

      2007

      Puma’s presence grows.

      In addition to the established Puma brand, Puma continued to do business under other brands including Dippsa (Honduras), LP (Paraguay) and Ello (Brazil). In April 2005 we began the process of rebranding LP stations and by the end of the year we had over 600 Puma service stations in six countries in the Americas and Africa. In 2006 we expanded our footprint in Africa by entering the strategically important market of the Ivory Coast with the acquisition of storage and product handling facilities in Abidjan’s port.

      In 2007 the Puma logo is redesigned to improve brand recognition. The same year we expanded into Estonia and Norway. Our move into Estonia enabled us to ensure that our north European facilities were strategically located at the meeting point between European and Russian trading lines. Tallinn soon became a hub for our European regional business and commercial activities.

    • 2008 - 2010

      2009

      Puma invests and consolidates.

      2008 marked a step change in the development of Puma Energy as the group was consolidated under a common management team. At the same time, an increasing number of investments were completed and becoming operational, while existing businesses continued to mature.

      The Democratic Republic of the Congo (DRC) was increasingly becoming an important downstream location. We began work on two distribution terminals there in 2008 to provide a reliable source of fuel for mining companies in the country’s remote Katanga Province, a mineral rich region with high reserves of copper and cobalt. We also entered Mozambique in 2009 and adapted our brand for Angolan market the same year. The following year we launched new packaging for our lubricants products. In November 2010, Puma Energy agreed to acquire BP Plc’s fuels marketing businesses in Namibia, Botswana, Zambia, Malawi and Tanzania.

    • 2011

      2011

      Puma executes for further growth.

      This year was another big year in the development of Puma Energy. We agreed to acquire ExxonMobil’s fuels marketing businesses in Belize, El Salvador, Guatemala, Nicaragua and Panama in March. In December 2011, we agreed to acquire Chevron’s fuel marketing businesses in Puerto Rico and US Virgin Islands. In September 2011, we acquired the Alibesa bitumen terminal in the port of Cadiz, Spain giving us 21,000m3 of storage capacity.

      In the same month we agreed to acquire Chevron’s fuel marketing businesses in Namibia, this acquisition was completed on 1st of December 2011, the same year that our new fuels marketing businesses in Namibia, Botswana, Zambia, Malawi and Tanzania were integrated. As part of our acquisitions we also gained two terminals in Namibia – including the Walvis Bay depot. We also established our business presence in Tanzania in and formed the basis for growing our B2B portfolio by providing fuels, lubricants and other oil products to key clients in Tanzania’s burgeoning mining and transportation sectors.

    • 2012

      RS3358_T3-891

      Extending into Asia-Pacific.

      2012 saw the establishment of our Singapore office, where our main holding company is domiciled, which allowed us a base with which to extend into Asia-Pacific. In July of the same year we acquired Chevron Kuo Pte Ltd, which imported, stored and distributed asphalt for road building and infrastructure developments in Vietnam. In October we moved into Indonesia with the announcement of an agreement to purchase a majority stake in PT Medco Sarana Kalibaru, a fuel storage and distribution subsidiary.

      We also continued to be active in Africa. In May 2012 we completed a storage terminal in Beira, Mozambique and we also acquired Vitogaz Senegal SA, providing Puma with an LPG terminal in Senegal. In July 2012, we began work to construct two new storage tanks along with all associated pumps and pipework at our Dar es Salaam storage facility in Tanzania. During 2012, we completed the rebranding of more than 50 service stations in Malawi.

    • 2013

      2013

      Puma Energy owns 1,600 service stations in five continents.

      In January and February 2013, Puma Energy entered the Australian market by virtue of its acquisitions of Neumann Petroleum, Ausfuel and Central Combined Group. These three acquisitions brought 270 service stations into Puma’s retail portfolio in Western Australia, the Northern Territory, South Australia, Queensland and New South Wales. We also acquired a Cartage division with over 200 road tankers and a bulk seaboard fuel terminal at Eagle Farm in Brisbane along with a 57,0003 storage facility in the port of Mackay and 16 strategically located fuel depots.

      Since April 2013 we have been working to diversify in other fuels and lubricants in Senegal. Our goal is to become a reference player in petroleum products distribution. We now import and sell Gasoil, jointly with Trafigura. In August Puma has won four awards at the International Business Awards (Stevies) in the best energy company, best expansion and best CSR categories. 

    • 2014

      Brand history 2014

      Worldwide expansion for business growth

      In 2014 Puma Energy increased its growth and development through acquisitions and investment throughout the world. In Australia, Puma Energy acquired independent retailer, Malpass Enterprises (Ezifuel), bringing its total number of service stations to 271 and unveiling the new US$70m storage terminal in Mackay, Australia. They expanded into PNG through the acquisition of a sizeable distribution network and a refinery/storage operation from InterOil Corporation.

      Puma Energy saw its bitumen business expand with the acquisition of Trafigura’s bitumen business and opened the Malaysia’s Langsat bitumen terminal, which was built in 52 weeks and is one of the largest privately-owned terminals in Asia, home to our most comprehensive bitumen processing, blending and distribution facilities.

      In Swaziland, they acquired assets, including retail and storage operations, improved security of supply in Paraguay by investing US$30m in a new terminal to serve inland countries and completed construction of Asia’s largest bitumen terminal, which has a storage capacity of 75,000m3 in Malaysia.

    • 2015

      Brand history 2015

      Extending our reach

      In 2015, Puma Energy completed several acquisitions including BP’s bitumen business in Australia, Murco Petroleum in the UK (including  the Milford Haven facility in Wales, and three inland terminals, as well as a wholesale and distribution business), BP’s aviation business in Puerto Rico, and retail distributors in Colombia, South Africa, Peru and Swaziland.

      Puma Energy also opened one of the world’s largest offshore fuelling facilities in Luanda Bay, Angola, and completed storage construction and expansion projects in Mozambique, Angola, Ghana, Myanmar and PNG.

      This brought Puma’s total storage capacity to 7.7m3 and increased its retail network to 2,362 sites.

    • 2016

      Brand history 2016

      Expanding (African) Operations 

      Puma Energy has expanded into several new countries so far this year, the expansion includes entering the South Africa market; adding a 99th Terminal in Matadi, Democratic Republic of Congo. In addition, Puma Energy expanded into Ghana, with three new storage terminals at Kotoka International Airport, Tema Ridge and Takoradi. Supply has also commenced at 11 airports across Myanmar, as well as a host of new senior hires. More updates to come!

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