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Supporting social entrepreneurs in Asia: The Puma Energy Foundation

The Puma Energy Foundation’s new strategy includes programmes that promote fair and sustainable employment and clean and safe logistics.

The challenge

We are acutely aware that Puma Energy as a company operates in countries where people experience extreme poverty, unemployment and social disengagement. Independent of the business, the mission of the Puma Energy Foundation is to support development in such regions through projects that make a real and lasting difference to people’s lives. Myanmar and Indonesia are two such examples.

Despite Myanmar opening itself up to trade in recent years, almost 40% of 25-64 year olds are still without regular paid work. In Indonesia, poverty, malnourishment, and lack of opportunity are particularly prevalent in urban areas, where young people struggle to find employment and escape a life of violence.

What we did

In Myanmar, the Puma Energy Foundation supports the Swiss Academy for Development (SAD), which gives a boost to youth-owned small businesses and helps them create work for themselves and others in their communities. With the support of the local partner Centre for Vocational Training in Yangon, young people access the skills and experience ranging from business management and entrepreneurial spirit, to transferable life skills to start income-generating projects.

In Indonesia, the Foundation has linked up with the organisation Life Project 4 Youth (LP4Y) to assist in the social and professional integration of disadvantaged youth. The collaboration will focus on the delivery of a Professional Training for Entrepreneurs which aims to help young people integrate into the job market in Cilincing, one of the poorest neighbourhoods of Jakarta.

Impact

In 2017, 332 Yangon youths participated in the Empowering Youth for Business project run by SAD. As a measure of the programme’s success, 16 participants started a new business (within 6 months of their course participation), while 38 took on new responsibilities at work and 29 felt the training helped them with a newly established business. In Indonesia, 54 young people have enrolled in LP4Y’s programmes since it first opened in May 2016. Puma Energy colleagues in Jakarta have supported the programme by offering visits to the company offices, including a training session on interview preparation and mock interview sessions for nine beneficiaries.   

The Puma Energy Foundation partners with trusted non-governmental organisations to help improve livelihoods.

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